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Avinash Kaushik

Author, Digital Marketing Evangelist

Avinash is the co-Founder of Market Motive and the Digital Marketing Evangelist for Google.
Through his Digital Analytics blog, Occam's Razor, and his best selling books, Web Analytics 2.0 and Web Analytics: An Hour A Day, Avinash has become recognized as an authoritative voice on how marketers and executives teams can leverage innovative marketing approaches and data to fundamentally reinvent their digital existence.
Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, Dell, Time Warner, Vanguard, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Ad-Tech, Monaco Media Forum, Search Engine Strategies, JMP Innovators' Summit, The Art of Marketing and Web 2.0.Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles and University of Utah.Avinash received the 2009 Statistical Ad
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Date Following Followers Gained
Recent Popular Posts
+1,463
495 Shares
About 8 weeks ago This is an example of how we all often fail to see an opportunity. 

When Chrome first launched, internally at Google with it was still in dogfood so a secret, and I started to beta test it my first thought was: I have Firefox, completely customized to my taste with all the add-ons I want, it is amazing. Why the heck would the world need another browser?

It turns out I was spectacularly wrong. The world needed another browser, it needed Chrome. It is now the browser of choice almost everywhere in the world (and browser of choice is not a good term when other browsers are default installed and default configured in most machines, some companies make it very difficult to install FireFox or Chrome!).

Chrome's greatest accomplishment is not that people use it more. I believe it is that it has brought innovation back to browsers, it has accelerated what's possible.

So never think that any thing is "locked up," "no one can beat the default 99% usage
+927
422 Shares
About 5 days ago I believe I've shared this once before, but can't find it so you get to delight in it once more. From the inimitable Matthew Inman: http://goo.gl/EqmKO

While @hotmail is dead, it is now outlook.com (and at least for me) served on a bay175.mail.live.com/mail, it is unclear what to think of outlook as a brand. It reminds me of Outlook the software, which I equate to non-cloud old thinking and hence back to, for now, the same type of brand impression as @hotmail. 

#branding  
PS: I wonder if there is a category for "own domain but based on the Google Apps stack." I would be in that one. :)




+584
213 Shares
About 10 weeks ago
You can always count on Scott Adams to cut to the chase brilliantly. 

A big part of my personal evolution is driven by the learning that data is not the problem. It is the way Senior Leaders think that is the problem. Or more precisely it is the way they imagine the possibilities that is the problem.

Our leaders do feel that data is important, yet they don't use it. So why are so many analysts and IT folks and big data initiatives are still funded? The last pane of the comic explains that. Even if you want to ignore the data, you want it to be very very accurate. 

The comic is funny. It is painfully true.






+575
444 Shares
About 6 days ago
This. Is. Hilarious.

Some of the jokes are too inside the beltway. But even if you know nothing about the VC game, you are still going to smile.

If you've had the privilege of pitching to VCs, you are going to die laughing.

#gotesla   #creativity  

Nikola Tesla Pitching Silicon Valley VCs








+357
196 Shares
About 11 weeks ago
Every country is #1 at something.

What is yours number one at?

Bangladesh is for Power cuts. Mongolia is for Male Smokers. New Zealand is for Half Shell Mussels, South Africa is for Assaults, Algeria for Liquid Propane, Uraguay for Science for kids (!).

Nice infographic, makes you think.

#dataviz  








+349
141 Shares
About 1 week ago World's Greatest Social Media Advice.

I was watching the comedian Craig Ferguson for a few minutes and somewhere in his comedy special he was ranting about social media. Then he said the single greatest piece of advice I've ever heard about the thoughtful consideration you should give before your post something on Facebook, Google+, Twitter and the rest.

Three simple questions. They'll awesomize your social presence.

#adviceyoucanuse  





+307
190 Shares
About 5 weeks ago
What's invisible? More than you think - John Lloyd

I don't say this often.... This video will blow your mind. 

Blow it.

I love spending time on the weekend watching videos with kids and one of our favorites are TedEd videos. This one is an animation of John Lloyd's talk. It is just 8 mins long, please watch it with your kids (if you are so blessed). There are so many incredible pieces of information, so many amazing questions. They'll stretch your mind.

And make sure you wait until the very end. There are two great closing postulations. You'll laugh. And think.








+223
209 Shares
About 4 weeks ago
How well do you know Google Analytics? Is GA all it's cracked up to be?

Now it's easy to figure out the answers to those questions, just checkout the wonderful Periodic Table created by the talented +Jeff Sauer.

You can access a easier to see mouse hoverable on each element version on Jeff's website: http://goo.gl/XDnQq <Click

It is also a handy list you can use when starting the process of buying a digital analytics tool. Use it for your RFP. [More: http://goo.gl/idgdJ]

For the next iteration it would be cool to link the table to helpful articles or even the support site so that you can learn more - and get so deep into this that you never come up to see the light of the day! :)








+215
138 Shares
About 10 weeks ago
Which chart should you choose for your next data / analytics / brainwashing project?

Here's a very helpful guide from A. Abela.

The chooser is in four pieces: Comparison, Relationship, Distribution and Composition.

For each piece it shares a nice set of options you can use (Cyclical Data, Few or single categories, many data points vs multiple variables etc etc.)

Print it out. Stick it on your office/cubical wall. It will help.

#betterpresentationofdata  

Source: http://goo.gl/3GlZ0












+172
88 Shares
About 2 weeks ago #offtopic  

If, like me, you've had a tough day, this video will make you happy.

I love this guy's initiative, his passion, and how impressively he seizes the moment. Then he goes all out! When you watch the video you'll see how  awesome it is. 

Make sure you watch it all the way through, it only gets good with the girlfriend.

Carpe diem baby, carpe diem!!

#life   #joy  

via +Chris Brogan 
[Update: There's a conclusion/part 2! http://goo.gl/9M3dG]