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Google Creative Sandbox

When creativity and technology collide in the digital space

Google Creative Sandbox is a space to celebrate the intersection of creativity and technology, primarily within the realm of advertising. It's a place for Google to expose cool creations, generate inspiration, and prompt possibilities. Join the conversation of musings and example-sharing to help push the limits of digital creativity.
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Date Following Followers Gained
Recent Popular Posts
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About 4 days ago Dyskograf is a music experiment created by Avoka, a collection of new media artists and producers. The project consists of a graphical disk drive, the music is created by the user drawing on the disk with a marker.

In this way the experience becomes a highly visual one. It expands the language of music drawing from the visual arts. But perhaps the most interesting possibility for this experiment is its easy-to-use form, allowing for anyone to create music regardless of talent.

As the barriers to music creation break down, the possibilities will only increase for more immersive, imaginative, and engaging sonic experiences. 



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About 12 weeks ago Want to see how Glass actually feels? Now is your chance. 

What would you do with Glass? Post your ideas on G+ and Twitter with the hashtag:  #ifihadglass

Learn more at http://www.google.com/glass/start and from +Project Glass.

Glass is surprisingly simple. Say "take a picture" to take a picture. Record what you see, hands free. Even share what you see, live. Directions are right in front of you. Speak to send a message, or translate your voice. Get the notifications that matter most. Ask whatever's on your mind and get answers without having to ask.





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About 7 weeks ago Today we present The Full Value of Mobile: Constant connectivity through mobile has created five new paths to purchase that start on customers’ smartphones. Learn how to measure the value they drive using our new Full Value of Mobile resources: a web-based calculator, case studies, measurement tips and videos that illustrate each conversion path. Visit www.howtogomo.com/fullvalueofmobile 
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About 9 weeks ago A smart sneaker with personality can broadcast its story to the web.

As part of our new Art Copy & Code initiative, Google is exploring connected objects. Here's one of our new experiments that features a talking shoe. Its comments can be posted to Google+ by the user, act as real-time ad units or be broadcast out loud via built-in speakers. 

Find out more at: www.artcopycode.com



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About 2 days ago +Toyota USA  and advertising agency Saatchi & Saatchi LA collaborated with Google and employed Joystick Interactive to build the social shopping app "Toyota Collaborator," which is being demoed at the Google I/O conference this week. 

The shopping app allows consumers to construct their perfect, dream car, ask their questions with a salesman online and even take friends on a virtual test-drive.

Try building a Toyota in your next Google+ Hangout!



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About 2 weeks ago Trend #3: Useful Marketing

In the past two days, we’ve covered two trends in digital creativity: connected objects and re-imagined canvases. Today, the third trend we will be highlighting in this 6-part series is the idea of Useful Marketing. 

Marketing has become less about talking and more about doing. Brands, even the non-techy ones, are launching mobile, web and hardware products. Tools that make people’s lives easier, more productive and more fun can bring a brand’s promise to life in tangible ways. Whether they’re leveraging data to help users exercise more, tracking a pizza delivery, or making driving a social experience, the most loved brands of the future will create real value for their audiences through marketing.

The KLIPPBOK by IKEA campaign (http://goo.gl/Bx6Qz) is an iPad app which gives users access to IKEA products all year round. KLIPPBOK gives home decoration enthusiasts a space to mix’n’match IKEA products to create ideas for their home. It takes advantage
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About 11 weeks ago Here's some fun for your Friday. 

The newest +Google Chrome Experiment is called Chrome Super Sync Sports where you can sync your phone to your computer to use it as a controller in running, swimming, and cycling games. Race solo or challenge friends for a place on the world leaderboard.

To start racing, head to: http://chrome.com/supersyncsports #html5



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About 6 weeks ago +Google Play has a new feature called "Info Cards" that show information about films/shows you watch from an Android tablet: http://goo.gl/rXJne
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About 6 weeks ago Check out Google's #AprilFools joke this year from YouTube! http://youtu.be/H542nLTTbu0 What's been your favorite April Fool's prank from Google so far? Comment to let us know!
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About 13 weeks ago Samsung impressed everyone on the city streets when they launched a billboard featuring a remotely-located artist on a two-way digital screen. He drew caricatures of everyone who passed by in real-time. Instead of pencil and paper, the artist drew portraits on a Samsung Note 10.1. via +PSFK